Colture

Minimalistic website that explains the meaning of different colors across different cultures.

Role

• Graphic Design

  Responsive Web Design

• Branding Design and Developement

  Link

  Colture

Critical Points

Having a multicultural background, I always understood the importance of intercultural communication. With Colture, I learned that through colors and iconography, communication can become even easier. In the e-commerce environment especially, the market is truly global even for a start-up. It is necessary to have a framework that allows cross-cultural design and usability as part of the development life cycle of any website. There will soon be a need for creating tools that allow for cultural versioning to suit global businesses and their agenda to communicate effectively to the local user. Involving cultural factors in the design process increases the aesthetic value, perceivable quality and behavioral intention in the users.